Hims & Hers Announces Major Share Repurchase Initiative

Hims & Hers US4330001060

The telehealth provider Hims & Hers has unveiled a substantial new capital return initiative, authorizing a share buyback program valued at $250 million. This announcement comes immediately following the rapid completion of the company’s previous $100 million repurchase plan, signaling strong management confidence in the company’s valuation and future prospects.

Market observers are noting the exceptional speed with which Hims & Hers executed its previous repurchase authorization. The company had initially approved a $100 million buyback program in July 2024. Between October and November 2025, the company fully utilized this authorization, with a particularly concentrated repurchase activity occurring between November 1st and 7th, during which approximately 1.33 million shares were acquired for $55.5 million.