Diverging, Views

Diverging Views Emerge on Reddit’s Valuation

08.01.2026 - 11:46:03

Reddit US75734B1008

Market experts are expressing conflicting opinions on the appropriate valuation for Reddit shares. This split in sentiment highlights the uncertainty surrounding the social media company's stock following its significant appreciation. On one side, Cantor Fitzgerald has initiated coverage with a "Neutral" rating and a $240 price target. Conversely, firms including Truist Securities maintain a more bullish outlook, with a target of $270 per share.

The company's underlying business performance remains strong, providing fuel for both sides of the argument. For the third quarter of 2025, revenue surged 67.9% year-over-year to $584.91 million. This growth was powered by advertising revenue and strategic data licensing agreements. Notably, the gross profit margin stood at an impressive 91.2%.

Key metrics include:
* Current Share Price: $255.50
* Cantor Fitzgerald Price Target: $240.00
* 12-Month Performance: +47.3%
* Consensus Q4 EPS Forecast: $0.97

Cantor's Neutral Call Highlights Valuation Concerns

Cantor Fitzgerald's "Neutral" initiation serves as a counterpoint to recent market enthusiasm. Its $240 target implies a potential downside of approximately 6% from current levels. Analysts at the firm point to the stock's now-rich valuation as a primary concern, noting a price-to-earnings (P/E) ratio of about 137.75. This figure sits well above the industry average for interactive media companies.

This cautious stance contrasts with the continued optimism from other participants. Piper Sandler and Truist Securities are among those upholding positive ratings. The clear divergence underscores the volatility inherent in forecasting the company's future profit trajectory.

Should investors sell immediately? Or is it worth buying Reddit?

AI Integration Reshapes Revenue Streams

Artificial intelligence is becoming a fundamental driver of Reddit's evolving business model. The beta launch of "Max Campaigns," an AI-powered advertising solution, is showing early promise. Initial data suggests the tool can boost conversion rates by up to 27% while simultaneously lowering administrative costs.

Furthermore, content licensing has matured into a core revenue pillar. High-margin deals with major technology platforms for AI training data are contributing materially to financial results. This shift is reflected in the average revenue per user (ARPU), which jumped 41% last quarter to $5.04.

Technical Indicators Suggest a Pause

From a chart perspective, the equity is testing key resistance levels. Having climbed nearly 40% over the past year, momentum indicators like the Relative Strength Index (RSI) signal overbought conditions. This technical setup could precede a period of consolidation or a pullback toward the $240 level.

All eyes are now on the next major catalyst: the quarterly earnings report scheduled for mid-February 2026. Markets will be looking for confirmation that the company can meet the consolidated earnings target of $0.97 per share. Given the present valuation, any deviation from expectations is likely to trigger heightened share price volatility.

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