Diginex Announces Leadership Reshuffle Amid Strategic Overhaul and Nasdaq Compliance Push

Diginex names Jacob Friedman COO and Sandra Kovacheva CAO to unify its four business units, as it faces a critical shareholder vote on a reverse stock split to maintain Nasdaq listing.

Diginex has moved to fill two key executive roles, marking the first personnel changes following its strategic announcement on March 30. The appointments of Jacob Friedman as Chief Operating Officer and Sandra Kovacheva as Chief Administrative Officer are designed to drive the consolidation of its four independent business units into a single operational entity.

A Dual Appointment for Operational Cohesion

The company is under significant pressure to execute its consolidation plan while simultaneously addressing critical listing requirements. Jacob Friedman, in his capacity as COO, will be tasked with integrating business processes across all four units: Diginex, Plan A, Matter, and The Remedy Project. To ensure continuity, he will also maintain his role as the Managing Director of Plan A during the transition.

Sandra Kovacheva brings direct, relevant experience to her new position. Previously serving as General Counsel at Plan A, she oversaw its acquisition by Diginex and established compliance frameworks that serve institutional clients including Visa, Deutsche Bank, and BNP Paribas. Her expertise is now expected to benefit the entire consolidated group.

Shareholder Vote Looms on Critical Reverse Stock Split

Adding urgency to these managerial shifts is an upcoming extraordinary general meeting (EGM) scheduled for April 13, 2026. Shareholders will vote on a sensitive agenda item: an 8-for-1 share consolidation. This move would effectively reverse the 1-for-8 stock split executed in September 2025 and is explicitly aimed at maintaining compliance with Nasdaq’s listing standards. A proposal to increase the company’s authorized share capital is also on the table.

The timeline underscores a dual challenge for Diginex: it must successfully implement its operational integration while securing its exchange listing. Management has indicated that further updates regarding the execution of its unified platform strategy will be provided during the course of the second quarter.