Deckers Outdoor: A Tale of Conflicting Market Signals
10.01.2026 - 11:45:04Shares of Deckers Outdoor Corporation are facing investor scrutiny following a series of cautious analyst notes. While the company’s latest financial results and outlook remain strong, concerns are mounting over growth trends within its two powerhouse brands, UGG and HOKA, creating a complex picture for the market.
The stock closed at $103.76 on Friday, marking a 3.35% decline and positioning it approximately 51% below its 52-week high.
Despite the negative sentiment, Deckers’ operational performance tells a story of resilience. For its second fiscal quarter ended September 30, the footwear and apparel group reported revenue of $1.43 billion, a 9.1% year-over-year increase. Net income rose to $268.15 million, up from $242.32 million in the prior-year period. Earnings per Read more...


