Brightcove Charts a New Course with AI-Driven Video Strategy

Brightcove US10921T1016

Following its acquisition by Bending Spoons last year, Brightcove has unveiled its strategic roadmap for 2026, marking the first full innovation cycle under new ownership. The company is betting heavily on artificial intelligence to enhance its competitive position in the crowded streaming infrastructure market.

A parallel initiative involves a significant overhaul of the underlying "Video Cloud" platform. The management team plans to redesign the user interface across all modules, aiming to reduce operational complexity for clients. Technical upgrades are also underway for playback software, including the introduction of "Liquid Glass" support for its iOS and tvOS developer kits. These updates, coupled with a refreshed design for mobile and web players, are intended to boost viewer engagement and improve technical reliability.

Strategic Emphasis on AI and Automation

The revamped strategy centers on two pillars: AI innovation and user experience quality. The goal is to evolve the platform into a more intelligent environment for video engagement by providing tools that automate time-consuming routine tasks for media companies and enterprises.

A cornerstone of this approach is a new AI-powered system for captioning and localization. This technology supports speaker identification and over 90 languages, with particular attention given to Scandinavian languages, Te Reo Māori, and Urdu. Furthermore, Brightcove is introducing AI-driven accessibility tools designed to help customers comply with global standards such as the European Accessibility Act.

Capitalizing on a Growing Market

The streaming infrastructure sector continues to expand. Recent industry reports estimate the global market for live-streaming solutions will reach approximately $22 billion this year, with projections suggesting a compound annual growth rate of 18.34% through 2032.

Brightcove aims to capture this growth by leveraging automated features like AI-generated video chapters and real-time social media clips. By integrating AI-enhanced metadata with its modernized infrastructure, the company is repositioning itself to meet the rising global demand for efficient content management solutions.