Barclays, Initiates

Barclays Initiates Coverage with Bullish Stance on Hims & Hers

09.12.2025 - 14:55:05

Hims & Hers US4330001060

Shares of the telemedicine provider Hims & Hers Health received significant support this week following a notable endorsement from Wall Street. In a new research report, Barclays commenced its analysis of the company with a strong vote of confidence, providing investors who have questioned the firm's long-term trajectory with fresh, substantive rationale.

Initiating coverage, Barclays analyst Jailendra Singh assigned an "Overweight" rating to the stock and set a price target of $48. This projection suggests considerable upside from recent trading levels. The core of the bank's optimistic outlook hinges on its assessment that previous market anxieties regarding the business model's long-term sustainability have substantially diminished.

Barclays argues that the growth drivers for fiscal year 2026 are now well-defined. Furthermore, the bank notes that market expectations have become more realistic, which in turn reduces the potential for negative surprises. This improved visibility into the company's path forward is seen as alleviating a key uncertainty that has weighed on the share price in recent months.

Strategic Moves: Canadian Expansion and Diagnostic Acquisitions

This analyst commentary arrives during a period of active strategic development for Hims & Hers. The company is aggressively pursuing expansion, having recently announced its official market entry into Canada. This move was facilitated through the acquisition of the digital health platform Livewell, positioning the firm directly within the Canadian market for weight reduction treatments.

Should investors sell immediately? Or is it worth buying Hims & Hers?

Chief Executive Officer Andrew Dudum characterized the expansion as a direct response to critical needs within the public health sector, particularly concerning obesity. In a complementary strategic play, the planned acquisition of YourBio Health is set to bolster the company's diagnostic capabilities, primarily through new technologies enabling pain-free blood collection.

Wall Street Sentiment Remains Divided

Despite this recent praise, the overall analyst consensus for Hims & Hers remains mixed. While Barclays presents a bullish case, other institutions maintain a more cautious stance. The prevailing consensus recommendation continues to hover around "Hold." Notably, Bank of America recently reaffirmed its skeptical "Underperform" rating, accompanied by a price target of just $32.

The stock has demonstrated a strong year-to-date performance, climbing approximately 38% since the start of the year. However, the valuation continues to be a point of debate among market experts. Whether Barclays' optimism is validated will likely depend heavily on the successful integration of the Canadian acquisitions and the effective scaling of the new diagnostic offerings in the coming quarters.

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