AMD’s, Strategic

AMD’s Strategic Pivot: A Major China Deal Takes Shape

24.12.2025 - 04:02:04

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A significant shift appears to be underway for U.S. semiconductor firms seeking access to China's high-performance computing sector. Advanced Micro Devices (AMD) is reportedly in the final stages of negotiations with the Chinese technology conglomerate Alibaba for a substantial order of specialized AI accelerator chips. This development points to a potential reopening of a critical market for AMD, facilitated by a recent and crucial update to American export control regulations.

The catalyst for this potential agreement is Alibaba's interest in procuring between 40,000 and 50,000 units of AMD's newly adapted "MI308" processor. Industry estimates place the value of this prospective order at approximately $600 million. These advanced talks follow a visit by AMD's Chief Executive Officer, Lisa Su, to Beijing, which included discussions with officials from China's Ministry of Commerce.

This commercial opportunity has been made possible by a revised U.S. export policy. The new rules permit the sale of certain performance-capped AI chips, such as the MI308, to Chinese entities provided a 15% "security fee" is paid to the U.S. Treasury Department. AMD's chip has been technically modified to comply with strict U.S. bandwidth limits while retaining sufficient capability for contemporary AI workloads.

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Competing for Market Share

With the MI308, AMD is positioning itself as a direct competitor to Nvidia's H20 chip, which was also designed for the restricted Chinese market. Industry analysis notes several competitive advantages for the AMD product:

  • Memory Advantage: Featuring 192 GB of HBM3 memory, the chip is particularly well-suited for running complex large language models (LLMs), a key consideration for hyperscalers like Alibaba.
  • Competitive Pricing: Priced at an estimated $12,000 per unit, the MI308 comes in at roughly 15% below Nvidia's rival offering.
  • Strategic Positioning: A deal of this magnitude would represent a strategic move to recapture market share from local Chinese suppliers, such as Huawei, which have benefited from the previous U.S. sanctions regime.

Alongside these market developments, AMD has also made a key internal appointment. Emily Ellis assumed the role of Chief Accounting Officer in mid-December, strengthening the finance organization under Chief Financial Officer Jean Hu.

Financial Performance and Forward Look

AMD's equity has maintained its recent positive momentum, recording a gain of over 8% on a seven-day basis. Investors are now awaiting official confirmation of the contract specifics, with particular focus on delivery timelines and the impact of the 15% security fee on product margins. Clearer guidance is anticipated when the company reports its fourth-quarter results in January, at which time management may provide insight into the expected contribution of its China-focused products for fiscal year 2026.

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