Alphabet’s AI Ambitions Face Crucial Earnings Test
28.01.2026 - 12:53:04As Alphabet prepares to release its quarterly financial results, the market's focus is squarely on its artificial intelligence and cloud computing divisions. A recent analyst upgrade, regulatory challenges in Europe, and mixed signals from major shareholders create a complex backdrop for the upcoming report.
The company has confirmed it will publish results for the fourth quarter and full year 2025 on Wednesday, February 4, 2026. Consensus estimates currently point to earnings per share (EPS) of approximately $2.59 and revenue of about $111.24 billion. The pressure is significant, given that Alphabet surpassed expectations in the third quarter with an EPS of $2.87. Another positive surprise could be interpreted by investors as a strong signal that the company's growth trajectory in AI and cloud services remains robust, potentially acting as a catalyst for the stock.
Analyst Confidence and Price Target Revision
Market sentiment received a boost from KeyBanc Capital Markets, which raised its price target for Alphabet to $360 while maintaining an "Overweight" rating. The analysts cited sustained momentum in the artificial intelligence and cloud business segments as the primary rationale. They believe investments in Alphabet's Gemini AI models will translate into tangible revenue faster than previously anticipated.
Trading near $336, the shares are just below their recent record high of $336.93. This places the stock close to its 52-week peak and represents a gain of nearly 80% over the past year. The new price target implies a moderate upside potential of roughly 7% from current levels, even after this substantial rally.
Regulatory Headwinds Emerge in Europe
Counterbalancing the optimism are emerging regulatory pressures. European Union authorities are reportedly initiating formal proceedings against Alphabet under the Digital Markets Act (DMA). The investigation centers on whether the company's Gemini services and their underlying data are sufficiently accessible to competitors. The EU aims to ensure a level playing field and prevent Alphabet from leveraging its market dominance through exclusive integrations. For the tech giant, this means clearer compliance requirements but also potential limitations on how it can market and bundle its AI products within the European market.
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A separate legal development saw Alphabet agree to a preliminary settlement of $68 million related to allegations concerning its voice assistant technology. While the sum is manageable for a corporation of its size, it serves as a reminder to investors that legal and regulatory issues remain a persistent part of the company's risk profile.
Divergent Signals from Major Shareholders
Activity among major stakeholders presents a mixed but generally favorable picture. Mirae Asset Global Investments significantly increased its stake by purchasing approximately 319,000 additional shares. Such substantial acquisitions by institutional investors are often viewed as a vote of confidence in a company's near- and medium-term prospects.
Conversely, recent filings show insider selling, including transactions by CEO Sundar Pichai. These sales are typically executed under pre-arranged 10b5-1 plans and are therefore not necessarily linked to a fresh assessment of the business outlook. Nonetheless, professional investors monitor these data points closely for any shifts in management behavior.
The Stakes for February 4th
The stage is clearly set for the upcoming earnings release. An elevated price target and strong share performance have fueled high expectations for the AI and cloud narrative. The February 4, 2026 report will serve as a critical test of whether the company's revenue and profit can justify its current valuation. Simultaneously, EU regulatory actions and legal settlements impose limits on unbridled optimism.
Should the quarterly results confirm the bullish thesis surrounding Gemini and cloud growth, a path toward the new $360 price target appears plausible. If, however, the numbers fall noticeably short of expectations, the market is likely to swiftly retract a portion of the recent gains.
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