A Pivotal Year Ahead: Kraft Heinz Navigates Potential Berkshire Exit and Corporate Split
31.01.2026 - 17:25:05Investors in Kraft Heinz are closely monitoring two concurrent developments that could fundamentally reshape the company's future. The potential for a major shareholder divestment and a planned corporate separation are creating a period of significant transition for the packaged food giant.
Central to the company's transformation is its confirmed strategy to divide into two independent, publicly traded entities. Management anticipates completing this separation in the second half of 2026.
The split is designed to create distinct businesses with sharper strategic focus:
* A Global Sauces and Condiments company, housing iconic brands like Heinz and Philadelphia.
* A North American Grocery business, which would include staples such as Oscar Mayer and Kraft Mac & Cheese.
This move aims to foster clearer accountability and more targeted resource allocation. It is widely seen as a response to the challenges encountered since the 2015 mega-merger, which has faced headwinds in an evolving consumer landscape.
Berkshire Hathaway Considers an Exit
Adding a layer of uncertainty, regulatory filings in late January 2026 revealed that Berkshire Hathaway has taken steps that would permit the sale of its entire stake. This position comprises approximately 325 million shares.
Should investors sell immediately? Or is it worth buying Kraft Heinz?
The mere possibility of a full exit by the largest and most stable anchor investor is a market-moving event. It raises immediate questions about future share supply, potential shifts in the shareholder base, and the identity of a new long-term stabilizing force for the equity.
Market Performance and Financial Context
The broader consumer staples sector continues to face pressure from shifting consumer preferences and intense competition. Kraft Heinz's recent performance has reflected these challenges, underperforming the broader market on a year-over-year basis.
The latest quarterly results underscore the difficult environment. The company reported revenue of $6.24 billion, representing a decline of 2.3% from the same period last year. This muted performance is reflected in analyst sentiment, where the current consensus recommendation stands at "Reduce." Several firms adjusted their price targets downward through mid-to-late January.
Despite some recent minor recovery, the stock's longer-term trend shows considerable strain, with a -20.21% return over the preceding 12-month period.
The Road to 2026
All eyes are now fixed on the operational milestone of the planned separation in the second half of 2026. In the interim, the market is likely to react with heightened sensitivity to any new developments regarding the status of Berkshire Hathaway's holding and the execution progress of the corporate overhaul.
Ad
Kraft Heinz Stock: Buy or Sell?! New Kraft Heinz Analysis from January 31 delivers the answer:
The latest Kraft Heinz figures speak for themselves: Urgent action needed for Kraft Heinz investors. Is it worth buying or should you sell? Find out what to do now in the current free analysis from January 31.
Kraft Heinz: Buy or sell? Read more here...


