Netflix stock cuts ad guidance, pre-market before the open
Published on 10/22/2026 at 08:40 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSGuidance and analyst actions
- Netflix cut its 2026 advertising-revenue guidance on October 21, 2026.
- Bernstein and MoffettNathanson lowered their Netflix price targets to USD 80.00 and USD 90.00 on October 21, 2026.
- Netflix stock trades pre-market at EUR 57.78 at 8:38 a.m. CEST at Lang & Schwarz on October 22, 2026.
Netflix cut its 2026 advertising-revenue guidance on October 21, 2026, according to Yahoo Finance. Netflix stock trades pre-market at EUR 57.78 at 8:38 a.m. CEST at Lang & Schwarz on October 22, 2026.
Netflix guidance and analyst response
The report said Netflix reduced its 2026 advertising-revenue outlook because the rollout of some advertising capabilities was slower than expected. Bernstein and MoffettNathanson cut their price targets to USD 80.00 and USD 90.00, respectively, while Needham lowered its rating to Hold from Buy, the report said.
Pre-market trading
The Lang & Schwarz price is the latest pre-market indication for the German trading perspective. The further course from the Xetra open at 9:00 a.m. CEST is shown by the continuously updated real-time quote of Netflix stock.
Netflix business model
Netflix offers TV series, films, games and live programming across genres and languages, with members paying for access to the service, according to its investor-relations profile. Market context: Market report Nasdaq Composite.
