McDonald’s, US5801351017

McDonald's stock pre-market at EUR 204.30: plus 0.10 percent

Published on 10/01/2026 at 09:00 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

McDonald's stock was at EUR 204.30 pre-market at 8:59 a.m. CEST on October 1, 2026, up 0.10 percent versus the prior close at Lang & Schwarz. The company is pursuing its NEXT strategy.

Modernes Fast-Food-Restaurant mit Self-Order-Kiosks an der Wand, lächelnde Gäste an weißen Tischen, Mitarbeiter an der Theke, warmes Ambientlicht, große Fensterfront zur Stadtstraße, kein Branding
McDonald's modernes Restaurant US5801351017 zeigt Self-Order-Kiosks mit freundlichen Gästen im hellen Innenraum, Illustration mit AI erstellt.

McDonald's stock was at EUR 204.30 pre-market at 8:59 a.m. CEST on October 1, 2026, according to Lang & Schwarz. That was up 0.10 percent versus the EUR 204.10 prior close at Lang & Schwarz on September 30, 2026.

Pre-market price

Lang & Schwarz listed a bid of EUR 204.10 and an ask of EUR 204.50. The further course from the Xetra open at 9:00 a.m. CEST is shown by the continuously updated real-time quote of McDonald's stock.

McDonald's sets NEXT targets

On September 23, 2026, McDonald's Corporation announced its McDonald's > NEXT strategy and new growth and productivity targets in an issuer release.

The company said it is targeting market-share gains of 1.5 percentage points in both chicken and beverage categories by 2030 while maintaining its beef leadership. It also targets an operating margin in the low-to-mid 50 percent range by 2030 and approximately 250 basis points of gross restaurant-level efficiency gains.

McDonald's said it plans to provide approximately $8.5 billion in total NEXT partnering support through 2036, including approximately $5 billion through 2030, through rent relief and capital support. The company also said its Make It Golden initiative will begin on October 5.

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