HelloFresh stock at EUR 3.02, up 1.00% premarket
Published on 11/09/2026 at 08:08 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSWhat matters for investors
- HelloFresh improved profitability in both Meal Kits and Ready-to-Eat during the third quarter.
- Constant-currency revenue fell 11.3% year on year as orders declined 17.9%.
- The company maintained its 2026 outlook for a 9% to 11% revenue decline and EUR 350 million to EUR 370 million of adjusted EBITDA.
HelloFresh stock traded at EUR 3.02 on Lang & Schwarz at 08:05 CET on Monday, November 9, 2026, 1.00% above the Xetra close of Friday, November 6, at EUR 2.99.
The move comes after HelloFresh reported stronger profitability in both core businesses for the third quarter. In its Q3 2026 results, the company reported constant-currency revenue of EUR 1.4 billion, down 11.3% year on year. Orders fell 17.9% to 19.6 million as lower marketing spending reduced new-customer acquisition.
Profitability indicators moved in the opposite direction. Constant-currency adjusted EBITDA rose 26.3% to EUR 50.9 million. Meal Kits lifted its adjusted EBITDA margin to 10.7% from 9.4%, while Ready-to-Eat reached adjusted EBITDA break-even after a loss of EUR 21.6 million a year earlier. Average order value increased 7.5% to EUR 70.5 in constant currency, supported by selective price increases, add-ons and premium recipes.
HelloFresh kept its 2026 outlook unchanged, calling for constant-currency revenue to decline 9% to 11% and adjusted EBITDA to reach EUR 350 million to EUR 370 million. Management said it would prioritize operational execution before reinvesting more heavily in customer growth.
For investors, the central tension remains the trade-off between improving margins and shrinking volumes. The latest indication places the focus on whether stronger unit economics can offset weaker customer acquisition.
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