Heineken partners with Heidi Klum for Dos Equis campaign: stock pre-market at EUR 75.10
Published on 10/16/2026 at 07:45 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSBrand campaign ahead of Halloween
- Heineken's Dos Equis campaign with Heidi Klum was reported on October 15, 2026.
- Heineken stock was at EUR 75.10 pre-market at 7:44 a.m. CEST on October 16, 2026, according to Lang & Schwarz.
- The campaign includes a branded bar and social-media content for Klum's Halloween event later in October 2026.
Heineken stock was at EUR 75.10 pre-market at Lang & Schwarz at 7:44 a.m. CEST on October 16, 2026. The company-specific development reported on October 15 concerned a Dos Equis advertising and event partnership with Heidi Klum.
Pre-market trading
Lang & Schwarz data showed a bid of EUR 74.94 and an ask of EUR 75.26. The further course from the Xetra open at 9:00 a.m. CEST is shown by the continuously updated real-time quote of Heineken stock.
Dos Equis campaign
Global Drinks Intel reported that Heineken recruited Heidi Klum to front an advert for Dos Equis, which is the official beer partner of her annual Halloween party. The report said Heineken also extended its “Most Interesting Man in the World” campaign.
The event is scheduled for later in October 2026. The report said Heineken will operate a branded bar, release video advertising featuring Klum and share event content through Dos Equis social-media channels.
Market context: Market report AEX.
