Coca-Cola's Sprite adds two NBA stars: stock pre-market at EUR 80.45, minus 0.27 percent
Published on 10/14/2026 at 07:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSCampaign and session timing
- Sprite introduced a global basketball platform featuring two NBA stars on October 13, 2026.
- Coca-Cola stock trades pre-market at EUR 80.45 at 7:41 a.m. CEST at Lang & Schwarz on October 14, 2026, 0.27 percent below the Xetra close of October 13, 2026.
- The next Xetra session begins at 9:00 a.m. CEST.
On October 13, 2026, Sprite introduced a global basketball platform featuring Nikola Joki? and Anthony Edwards, according to an EQS Newswire announcement carried by FT.com. The Coca-Cola Company stock was at EUR 80.45 pre-market at 7:41 a.m. CEST on October 14, 2026, 0.27 percent below the Xetra close of October 13, 2026, at EUR 80.67.
Pre-market price and outlook
Lang & Schwarz listed a bid of EUR 80.33 and an ask of EUR 80.57 at the same timestamp. The Xetra session begins at 9:00 a.m. CEST. The further course from the Xetra open at 9:00 a.m. CET/CEST is shown by the continuously updated real-time quote of Coca-Cola stock.
What matters today: The next Xetra session starts on October 14, 2026, at 9:00 a.m. CEST. A round-number reference level of EUR 80.00 is 0.56 percent below the Lang & Schwarz price. Coca-Cola's quoted price-earnings ratio is 27.06 as of October 14, 2026.
Sprite campaign details
The announcement said the campaign would roll out worldwide starting October 13, 2026, and continue into 2027. It also described limited-edition NBA and signature-player cans, digital promotions and community basketball activities. The release identified The Coca-Cola Company as a total beverage company whose portfolio includes Sprite.
Market context: Market report S&P 500.
