adidas stock trades 0.62% higher at EUR 179.45 before Xetra
Published on 11/11/2026 at 08:16 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSKey drivers before the open
- adidas reported record third-quarter results and raised its full-year profit outlook on October 29.
- Investors are weighing strong 2026 guidance against a more cautious outlook for 2027.
- The sportswear group remains focused on demand, margins and product momentum as European trading begins.
adidas stock traded at EUR 179.45 on Lang & Schwarz at 8:15 CET on Wednesday, November 11, 2026, 0.62 percent above the Xetra close of Tuesday, November 10, at EUR 178.35.
The indication puts adidas ahead of the 0.50 percent threshold used for this premarket report. Trading on Lang & Schwarz is taking place before the Xetra session begins, so the opening price may still adjust when regular European trading starts.
Record quarter supports 2026 outlook
adidas said on its investor-relations page that it delivered record results in the third quarter of 2026 and increased its full-year profit outlook on October 29. The update gives investors a stronger earnings backdrop for the current year.
At the same time, the market is looking beyond 2026. Recent coverage on the adidas theme page has highlighted a more cautious 2027 view, including concerns about footwear momentum and margin pressure after UBS lowered its rating to Sell. That creates a sharper test for the company as investors assess whether current growth can extend into the next financial year.
For the stock, the immediate focus is the transition from the premarket indication to regular Xetra trading. The opening auction will show whether the early gain holds once broader market liquidity returns.
The DAX provides the wider German market setting for the session.
