Adidas, DE000A1EWWW0

Adidas stock lifts 2026 profit outlook, rises 2.85 percent pre-market

Published on 10/21/2026 at 08:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
The company lifted its 2026 operating-profit outlook on October 20, 2026. At Lang & Schwarz the stock trades pre-market at EUR 162.60 on October 21, 2026, 2.85 percent above the Xetra close of October 20, 2026.

Trading setup and company dates

  • On October 20, 2026, adidas AG raised its full-year operating-profit outlook to around EUR 2.5 billion.
  • The company is scheduled to publish final third-quarter results on October 29, 2026.
  • Adidas stock trades pre-market at EUR 162.60 at 8:22 a.m. CEST at Lang & Schwarz on October 21, 2026, 2.85 percent above the Xetra close of October 20, 2026.
Adidas AG (DE000A1EWWW0) – Bauhaus-Geometrieposter im Konstruktivismus-Stil mit kräftiger SPORTSWEAR-Typografie und Primärfarben, Illustration mit AI erstellt.

On October 20, 2026, adidas AG reported preliminary record third-quarter results and raised its full-year operating-profit outlook in an adidas Group release. At 8:22 a.m. CEST on October 21, 2026, the stock traded pre-market at Lang & Schwarz at EUR 162.60, 2.85 percent above the Xetra close of October 20, 2026, at EUR 158.10.

Adidas lifts full-year outlook

The company said third-quarter revenue rose 9 percent to EUR 7,252 million, while currency-neutral revenue increased 7 percent. Gross margin improved by 2.5 percentage points to 54.3 percent, and operating profit rose 37 percent to EUR 1,008 million. Adidas now projects full-year 2026 operating profit at around EUR 2.5 billion, compared with a previous outlook of around EUR 2.3 billion. The final third-quarter results are scheduled for October 29, 2026, according to the company release.

Ahead of the Xetra open

The pre-market indication is EUR 4.50 above the Xetra close. The spread between the bid and ask is below the threshold for inclusion in this report. The further course from the Xetra open at 9:00 a.m. CEST is shown by the continuously updated real-time quote of Adidas stock.

Business and upcoming date

Adidas earns revenue by selling sports products, including footwear and apparel across categories such as Football, Running and Training, as described in the company release. The next scheduled company date is the publication of final third-quarter results on October 29, 2026. Market context: Market report DAX.

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