Zespri, ZAG

Zespri

07.08.2025 - 18:06:09

Zespri unveils ZAG, an innovation funding initiative rallying visionaries for a more sustainable future

which outlines how the company is planning on adapting to the impacts of climate change to help growers.

has also continued rolling out global nutrition programmes designed to lift the consumption of fresh kiwifruit around the world and created 5 billion healthy eating occasions in  the 2022/23 season – well on the way to its goal of lifting this to 6 billion by 2025. It has also supported 35 healthy lifestyle programmes in over 12 countries since 2020.

"We're really excited about the potential ZAG has to increase our efforts in this space. We look forward to working with agri- and food-tech innovators as well as other solution providers, to help and the kiwifruit industry achieve an even brighter future," said Mr Shih.

To learn more or apply to the fund, please visit zespri.com/ZAGFUND.

About ZAG  
Zespri's purpose is to help people, communities and the environment around the world thrive through the goodness of kiwifruit. is launching the Innovation Fund called - ZAG a US $2 million annual funding platform bringing existing innovation resource together from across the business into a contestable fund.

ZAG, inspired by the Aramoana pattern of the M?ori culture, symbolizes the pathways that rivers and oceans provide to many destinations. Through ZAG, seeks to collaborate with innovators and solution providers in the following four key areas:  

Good for Fruit: to drive superior quality kiwifruit and on orchard productivityGood for People: to promote better human wellbeing through kiwifruitGood for Communities: to enhance the lives of kiwifruit workers and growersGood for the Environment: to protect and restore nature

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