Unilever Food Solutions Unveils the Key Future Menus 2025 Trends: The rise of Asian flavours in an evolving global food service market

07.08.2025 - 18:07:53

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throughout the year, showcasing top dishes and recipes designed to meet specific diner demands in the countries where UFS operates.

About Unilever Food Solutions

Unilever Food Solutions (UFS) is a business of chefs for chefs, operating in over 75 countries and accounting for 20% of Unilever's Foods Business Group. With a team of 250+ in-house chefs, UFS provides high-quality products, industry inspiration, and expert support to the food service industry. Our portfolio includes power brands like Knorr Professional and Hellmann's, which deliver top performance in professional kitchens. Through innovative recipes, culinary training, and the Positive Kitchens initiative, we help chefs enhance creativity, profitability, and well-being. Learn more at www.ufs.com.

About Future Menus Research

The Future Menus 2025 trends book by Unilever Food Solutions was compiled using robust global data and extensive chef inputs, including industry reports, social media analytics using 237,000 keywords representing 312 million searches across 21 countries, perspectives from UFS' 250 professional chefs and in-depth feedback from more than 1,100 chef professionals in 20 markets worldwide via UFS e-panels. These insights have been translated into practical, action-driven solutions for foodservice operators globally, including recipe ideas, techniques, and ingredient solutions.

Editor's Note: Interviews with UFS experts, as well as an array of visual assets from the Future Menus trends book and the launch event, are available by contacting Claire.Felstead@OMNE.agency.

1 GlobalData Industry Insights: Condiment and Seasoning Opportunities in Foodservice, 2025
2 TouchBistro: Gen Z Diner Trends Report, USA, 2024
3 The Forge (2024) Trend Setter 3.0, Street Food Couture. Chapter 300924. Google search interest analysis for Future Menus 2025 report. Markets: USA, Canada, Brazil, UK, Netherlands, Ireland, Germany, Thailand, Indonesia, Malaysia, Singapore, Philippines. Duration: August 2020 to July 2024.
4 Roberta Garibaldi: Italian Food and Wine Tourism Report 2023: TRENDS & SCENARIOS
5 The Forge (2024) Trend Setter 3.0, Culinary Roots. Chapter 300924. Google search interest analysis for Future Menus 2025 report. Markets: USA, Canada, Brazil, UK, Netherlands, Ireland, Germany, Thailand, Indonesia, Malaysia, Singapore, Philippines. Duration: August 2020 to July 2024.
6 Euromonitor: Premiumisation 2024

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Logo: https://mma.prnewswire.com/media/2639986/UFS__Logo.jpg