Bridging the Action-Awareness Gap: Trip.com Group's 2024 Sustainable Travel Consumer Report Insights

07.08.2025 - 18:03:16

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Gap between awareness and action among travellers for sustainable travelAround 54.7% of respondents seek access to sustainable options when booking onlineGen Z's attitudes toward sustainability highlight greater need for motivation and targeted engagementGroup

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.