Trip.com Group Outlines Future Growth Strategies at Envision 2024 Global Partner Conference

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launched in Shanghai and engaging marketing campaigns that showcase the country's offerings.

The Group also reiterated its commitment to quality customer service, revealing that the human touch is key to ensuring travellers enjoy a wonderful trip.

Sustainability was also another key theme, with Trip.com Group integrating strong ESG (Environmental, Social, and Governance) commitments into its business goals. These ESG initiatives include promoting low-carbon travel options, supporting family-friendly policies, and community revitalisation, all to ensure mutual benefits for customers, partners, and the wider community.

Sector Highlights

Key leaders from the Group also spoke on the breakthroughs and new developments in each sector, showcasing the multi-faceted world of travel. Highlights include:

Air Travel: Achieved record domestic travel and strong outbound growth, securing the top OTA position in the Asia-Pacific region.

Hotel Bookings: Significant growth with over 8,000 hotels offering Hotel+X products. Preferred Partner Program attracted 2,000+ partners, while Trip.Best expanded to over 20,000 hotels, with new themes: "boutique homestays" and "newly opened hotels".

International Train Business: Expanded operations in Europe, and international ticket sales doubled in the latter half of 2023. Shown 122% year-on-year growth in early 2024.

Vacation Business: Record sales in vacation packages, and will expand ticketing services globally in the year ahead with 16 new sites and 8 new service languages. Plans to expand car rental services to Thailand, Japan and other markets.

Corporate Travel: Trip.Biz showed three-digit growth, with significant increases in hotel and flight bookings. Plans for expansion in Greater China, North Asia, Southeast Asia, Middle East, and site deployment in Europe, North America, and Oceania.

FinTech and TripLink: Expanded global presence by supporting 35 payment currencies, all international card schemes, and 25 local alternative payment methods. Expanded global insurance coverage for flights, hotels and rental cars.TripLink offers premium payment solutions to tourism partners.

Marketing Innovations: Successful mega-sales events, TV advertising and airport activations. Increased new user registrations and attained high conversion rates. Made strong destination marketing efforts with tourism boards worldwide.

Technological Advancements: Investments in technology centres. AI travel assistant TripGenie now supports voice and text conversations in nine languages, with new support for Italian, Dutch and Malay available by end June.

Customer Service: Trustpilot rating improved to 4.2 stars. Continuously enhancing AI capabilities in diverse markets and production lines to enhance service efficiency.

With diverse new developments launched by the company, Ms Sun took the opportunity to thank the Group's partners for their support.

"The travel industry is a vital driver of global GDP and job creation, and at Trip.com Group, we are proud to be at the forefront, using travel as a bridge for peace and prosperity. With the support of our partners, we are ready to turn the page to the next chapter of our journey and embrace fresh opportunities together."

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.

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