The Photography Exhibition You Don't Need to See: Canon launches World Unseen at Somerset House

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will feature partially sighted individuals, including British disability activist, Lucy Edwards, and Menna Fitzpatrick MBE, Britain's most decorated Winter Paralympian, who have collaborated with Canon to tell their stories and show their reaction to experiencing this photography for the first time.

"Photography is an incredibly powerful medium that can push the imagination and we want this experience to be accessible to everyone. This exhibition was created with blind and partially sighted people in mind to share imagery and the stories behind them in an entirely new way. With Canon's elevated print technology, we hope all visitors will feel a deeper connection to the emotions and stories that imaging can bring to life," says Pete Morris, Brand and Sponsorship Senior Manager, Canon EMEA.

Dave Williams, Inclusive Design Ambassador at RNIB, said: "The World Unseen exhibition opens up the world of photography and enables more blind and partially sighted people to experience the emotive stories, and physical touch, of these iconic images. As a braille user, it's fantastic to be working with Canon to raise awareness of the possibilities of textured print and to see in action how technology can make art more accessible for people with sight loss."

This isn't the first time that Canon has brought the arts to life through elevated print. Through its proprietary PRISMAelevate XL software and Arizona printer series, Canon has been making arts more accessible for blind and partially sighted people for many years, supporting art galleries and museums globally with tactile printing and braille signage. Most recently at an experimental photo exhibition in Vienna and one in the Netherlands.

Tickets for free admission are now available: https://www.somersethouse.org.uk/whats-on/canon-world-unseen.

About Canon Middle East

Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East based in Dubai, UAE.

Founded in 1937, the desire to continuously innovate has kept Canon at the forefront of imaging excellence throughout its 80-year history with its commitments to invest in the right areas and capture growth opportunities. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation. Canon's corporate philosophy is Kyosei – "living and working together for the common good." In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its environmental impact and supporting customers to reduce theirs using Canon's products, solutions and services.

Canon invests heavily in R&D, delivering the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image. Further information about Canon Middle East is available at www.canon-me.com.

1. World Health Organisation, Aug 2023.

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