The LEGO Group Reveals How Children Can 'Dream Craft' Their Way to Amazing Adventures in Their Sleep
07.08.2025 - 18:05:53 | prnewswire.co.ukThe latest instalment of Season Two (Part Two) episodes will be available to watch from September 6 via LEGO YouTube, LEGO.com and streaming platforms. Season One and the first 10 episodes of Season Two (Part One) are available on LEGO YouTube now.
To mark the new products and content, the LEGO Group is hosting a Night Bureau Adventure event in Sydney's Pit Street Mall store on September 8. The largest LEGO store will be transformed into an enchanting dream world for one day only, where attendees have the chance to meet their favourite LEGO DREAMZzz dream chaser, Mateo, in his very first live chat and press conference. With the support of Cerim Manovi, children will be given a chance to develop their "dream crafting" skills, flex their creative superpowers and participate in some super fun LEGO brick building challenges.
DISCLAIMER: The information provided on "dream crafting" is for general information purposes only and is not intended to be a substitute for professional medical advice.
1. Independent research was conducted by Opinium on behalf of the LEGO Group, from 24th June 2024 to 17th July 2024, among kids aged 6-12 years old and their parents across ten global markets including; UK & ROI (n=1,000), Germany (n=1,000), Romania (n=500), Poland (n=1,000), Australia & New Zealand (n=1,000), South Korea (n=1,000), China (n=1,000), US (n=1,000) and Mexico (n=1,000).
2. Analysis provided by Ian Wallace, Dream Psychologist, who shared his expert perspective on the importance that dreaming has on stimulating kids' creativity and how parents / kids can guide their dreams through real-life activities.
About the LEGO Group
The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean "Play Well."
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information:?www.LEGO.com.
Ian Wallace Biography
Ian Wallace is a psychologist who specialises in dreams and dreaming. Since graduating in Psychology, Ian has analysed over 400,000 dreams for his clients during his professional career as a dream psychologist.
His experience and insight from this work leads Ian to believe that exploring our dreams is the most powerful and accessible way to realise what we want in life and how to achieve it. As Ian says to his clients, "A dream is just a dream until you put it into action."
Logo: https://mma.prnewswire.com/media/654744/1266245/LEGO_Group_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/the-lego-group-reveals-how-children-can-dream-craft-their-way-to-amazing-adventures-in-their-sleep-302234207.html
