SMIRNOFF ANNOUNCES APPOINTMENT OF TROYE SIVAN AS GLOBAL 'CHIEF VIBES OFFICER'
07.08.2025 - 18:06:47
New multi-year global partnership between Smirnoff, the world's No.1[1] vodka brand, and GRAMMY®-nominated global star Troye SivanThe announcement of this new Go OFF campaign with Troye Sivan kick-starts the next stage of the WE DO WE activity from Smirnoff – focussed on getting people together, getting people out and getting people to Go OFFLegally we have to say that "Chief Vibes Officer" is not a real title and is used solely for promotional purposes. (Please do not tell Troye…)View original content:https://www.prnewswire.co.uk/news-releases/smirnoff-announces-appointment-of-troye-sivan-as-global-chief-vibes-officer-302307787.html

