Shanghai Design Week China United Arab Emirates

07.08.2025 - 18:07:41

Breaking Borders, Building Bridges: How Shanghai Summer Is Redefining Global Consumption

is now live, featuring an AI-powered travel assistant and virtual avatar, "Shanghai Xiaoxia," to help visitors plan itineraries and explore the city interactively. Global KOLs will take part in the campaign across platforms including Instagram, Xiaohongshu, and TikTok — bringing the essence of Shanghai's summer to audiences around the world. From the first weekend of July to the second weekend of October, Shanghai offers a renewed invitation to the world — a thoughtfully curated urban journey that highlights the city's global charm as a destination to shop, enjoy, and explore.

Media Contact: Lu media@shanghaisummer.com

Photo - https://mma.prnewswire.com/media/2668630/Shanghai_Summer.jpg
Photo - https://mma.prnewswire.com/media/2668631/Xiaoxia_Avatar.jpg