SAP Opens Fashion-Tech Lab in Walldorf as JPMorgan Lifts Rating and Buyback Nears 9.6 Million Shares

SAP has thrown open the doors of S.Fashion, a joint innovation space with VF Corporation at its Walldorf headquarters, where the two partners will put artificial intelligence, automation and connected processes through their paces in a retail setting. According to SAP, the facility serves as a testing ground to demonstrate how SAP applications interact with day-to-day retail operations.

The venture puts business software to work against real merchandising workflows, with both companies examining how the applications hook into operational processes.

AstraZeneca Expands a 20-Year Alliance

SAP's operational news extended well beyond the fashion floor. AstraZeneca is migrating to SAP Cloud ERP Private under RISE with SAP and is evaluating SAP Business AI, with the potential deployment spanning finance, supply chain and manufacturing. Those AI applications remain under review, while the migration itself forms part of the expanded partnership. By SAP's account, the company-wide move covers one of the largest SAP system landscapes in the life-sciences sector, and the two firms have now worked together for 20 years.

JPMorgan Switches to Overweight

The shift of enterprise AI from pilot projects into productive use was the rationale JPMorgan gave on Monday for turning more optimistic on the stock. Media reports said the bank upgraded SAP from "Neutral" to "Overweight" and simultaneously lifted its price target from EUR 175 to EUR 275. JPMorgan pointed to SAP's role as a provider of integrated business data and core systems.

Security Patch Day Delivers 35 Notes

Separately, SAP published 35 new security notes on its latest Security Patch Day and updated three existing ones. Among the vulnerabilities addressed, according to the company, were flaws rated critical with a CVSS score of 10.0. SAP also issued four GitHub security advisories, so the release covers both fresh guidance and updates to previously issued security information.

Buyback Volume Tops EUR 95 Million

In a capital-market disclosure, SAP reported repurchasing roughly 465,000 of its own shares in the past week, for an aggregate volume of about EUR 95.4 million. Through the end of last week, the program had accumulated around 9.6 million shares in total.

Investors will get their next hard numbers on 28 January 2027, when SAP releases preliminary results for the fourth quarter and full-year 2026. An analyst and investor conference call is scheduled for 07:00 CET that day, alongside a balance-sheet press conference.