IMA, Automation

Rockwell Automation Italy

07.08.2025 - 18:05:55

IMA Automation enhances consistency and accelerates time to market for machine development thanks to the new RapidLaunch platform from Rockwell Automation

offers is a pool of scalable and reuseable pre-engineered hardware and software solutions that can help remove vital days, weeks and potentially even months off the critical path.

"Automotive is a growing market for our assembly technology," said Lorenzo Maldarelli, vice president, IMA Automation Sector. "We also want to grow our presence in the North American market, so RapidLaunch is the ideal candidate to support and speed our development efforts. We are already seeing significant time and development gains from the automatic code generation, more than 50% of which is ready to use, out of the box. We also anticipate huge potential from the Emulate3D dynamic digital twin software, especially the plug-and-play of real PLC code for a realistic emulation of the machines."

About Rockwell Automation

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 29,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

About IMA Automation

IMA AUTOMATION is the global partner for the supply of machines dedicated to the advanced automation world. We arise from the union of a historical network of companies, with profound technological know-how driven by vibrant passion for research and innovation activities. We synergically use the knowledge of the companies of the Group we are part of to create highly customized, cutting-edge solutions. We shape our vision of the future to pursue a common goal, a structured offer of solutions and products with a strong innovative character. We do it in a sustainable, concrete way and with a strong digital accent.

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