Investors reject trade-off between workers and AI, as over 70% urge companies to invest in both: PwC 2024 Global Investor Survey

PwC England United Kingdom

Over 60% of investors expect companies to deliver productivity, revenue and profitability gains from generative AI within the next 12 monthsInvestors see the importance of investing in people alongside technology, with 74% expecting companies to increase investment in upskilling. Investors are as likely to expect AI to lead to headcount increases (32%) as decreases (32%)Investors are cautiously optimistic about the economy: 51% expect the economy to grow over the next 12 monthsInvestors continue to eye climate action, with 64% urging companies to moderately or significantly increase their investment to reduce carbon emissions 

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