Global entertainment and media industry revenues to hit US$3.5 trillion by 2029, driven by advertising, live events, and video games: PwC Global Entertainment & Media Outlook

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Advertising spend forecasted to grow three times as fast (6.1%) as E&M consumer spending (2%) – as AI set to transform advertising models and drive hyper-personalisationNon-digital categories – such as live music, cinema and events – continues to lead consumer sector revenue, accounting for 61% of sector spending in 2024Global cinema revenue expected to rise from $33 billion in 2024 to $42 billion in 2029, as international audiences continue to spend more on locally produced filmsGlobal video games revenue forecast to grow from $224 billion in 2024 to $300 billion in 2029 – exceeding movie and music industry revenues combinedView original content:https://www.prnewswire.co.uk/news-releases/global-entertainment-and-media-industry-revenues-to-hit-us3-5-trillion-by-2029--driven-by-advertising-live-events-and-video-games-pwc-global-entertainment--media-outlook-302511891.html