PREFERABLI ANNOUNCES PARTNERSHIP WITH M&S TO CREATE PERSONALISED EXPERIENCES IN WINE

Preferabli New York United Kingdom California

tool helps encourage customers to try different regions, grapes and bottles they've not considered before. By suggesting wines to try, we'll help customers make decisions in stores and hopefully find some new favourites", said Caroline Thompson-Hill, Head of Beers, Wine and Spirits at M&S Food.

About Preferabli?

Preferabli is the leading AI-driven B2B2C product discovery and recommendation software for wine, spirits and food -- trusted by specialty and grocery retail, hospitality, travel, distribution and consumer platforms. Preferabli software uses a novel form of machine learning protected by 12 patents.

Preferabli was built by PhDs in physiology and applied mathematics, and the largest group of Masters of Wine and Master Sommeliers in the world. All functionalities use its proprietary database, the industry's most comprehensive with hundreds of characteristics for millions of products.

Preferabli solutions cover wine, spirits, beer, sake, craft cocktails, ready-to-drink beverages and food, including cheese. Preferabli has business and consumer users in 100 countries. Preferabli for consumers is available on iOS and Android. For more information, please visit https://preferabli.com.

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