Omnicom Media Group Expands Its Partnership with Lumen, Further Advancing Attention-Based Planning Capabilities Across Its Regions
07.08.2025 - 18:05:14
(OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.
About Lumen Research
Lumen is the world's leading attention technology company, with large-scale biometric datasets based on real-world and predictive eye-tracking technology that helps brands and agencies plan, buy and optimise media campaigns on the basis of human attention with creative, programmatic, and measurement solutions. Founded in 2013, Lumen is headquartered in London with offices in New York and LA.
View original content:https://www.prnewswire.co.uk/news-releases/omnicom-media-group-expands-its-partnership-with-lumen-further-advancing-attention-based-planning-capabilities-across-its-regions-302154915.html
