CHF ~65 million investment in 2025: Swiss President Guy Parmelin inaugurates new Toblerone production line in Switzerland

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The ~65 million Swiss Francs (CHF) investment announced in 2025 to create the global "Center of Excellence" for Toblerone in Bern is a clear commitment to Switzerland, where the iconic brand was founded in 1908.Today, the Swiss plant produces ~90 % of global Toblerone demand.The investment increases Toblerone's production and innovation capability to accelerate the brand's global growth ambition in premium chocolate.View original content:https://www.prnewswire.co.uk/news-releases/chf-65-million-investment-in-2025-swiss-president-guy-parmelin-inaugurates-new-toblerone-production-line-in-switzerland-302710231.html