LVMH Holds Jefferies' 415-Euro Target as AI Rollout and Vuitton Shake-Up Unfold

Jefferies kept its hold rating and EUR 415 price target on LVMH intact on Friday, even as analyst James Grzinic trimmed his 2027 estimates below consensus, according to media reports. The stock ended the session at EUR 411.75, down 0.6% and just shy of the target the broker left untouched — a slip that still leaves the shares up 4.4% over the past seven trading days.

The unchanged recommendation paired with softer long-range forecasts captures the split mood around the luxury group, which spent the week rolling out strategic initiatives while tending to routine regulatory housekeeping.

Seven houses head to Shanghai

LVMH said on Thursday that seven of its brands are sharing a single pavilion at the CIIE, China's flagship import expo, which opened in Shanghai that day and runs through 10 November. The group also flagged progress on its AI transformation plan, the subject of the third "Business of Tomorrow" gathering in Paris, where nearly 350 people convened to discuss how the programme is being rolled out across the company.

That plan, branded "AI for ALL," was formally presented on 3 November, with talks spanning applications across the group's six business divisions.

Muelas takes new Vuitton role

At Louis Vuitton, Hector Muelas has stepped into the newly created post of Chief Brand Creative Officer, effective 1 November, the company said on 2 November. He reports to deputy chief executive Damien Bertrand, placing the new function directly under his remit.

Separately, Zenith confirmed on 22 October that it had opened consultations with staff over a strategic repositioning. Media reports have suggested up to 200 jobs could go, though the watchmaker did not confirm that figure — leaving the potential headcount reduction a press estimate rather than a company-verified measure.

Buyback window disclosed to AMF

LVMH also disclosed on 3 November that it had filed a report with the French financial markets authority, the AMF, covering share transactions carried out between 26 and 30 October. The notice did not specify the total volume of the trades.

In its monthly capital statement, the group put the number of outstanding shares at roughly 495 million, with gross voting rights of about 743 million.