Liftoff Mobile Ad Creative Index Reveals UGC and Interstitial Ads Are Key to Unlocking Advertising ROI

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from implementing generative AI, from using AI to source ideas to generating images. "When it comes to creative, the name of the game is efficiency. Leverage Gen AI for faster, more scalable creative ideation and production. On the commercial side, AI automation can help you get sales and operations teams the information they need at unprecedented speeds," said Aidan Quest, Senior Director of Generative AI at Liftoff.

For more details about Liftoff and to download the full report, visit here.

Methodology

The 2024 Mobile Ad Creative Index report, published by Liftoff, presents a comprehensive analysis of the mobile advertising landscape. The report draws on internal data analysis conducted between January 1, 2023, and January 1, 2024, examining over 602 billion impressions, 49.4 million clicks, and 144 million installs to deliver insights on the performance of mobile ad formats. The report evaluates the effectiveness of various mobile ad formats, including banners, interstitials, playables, videos, and native ads. The report's findings provide valuable insights into the evolving mobile advertising landscape and are a valuable resource for marketers and advertisers seeking to optimize their mobile advertising strategies.

About Liftoff

Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers, and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff's solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, e-commerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

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