Liftoff Announces Integration of Xiaomi OEM Ad Experience Into the Vungle Exchange

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helps mobile businesses maximize their revenue. Its advanced machine-learning models power marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love.

About Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of "Make friends with users and be the coolest company in the users' hearts", Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. In December 2024, global monthly active users ( "MAU") reached 702.3 million. The company has also established the world's leading consumer AIoT (AI+IoT) platform, reached 904.6 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of December 31, 2024. Xiaomi products are present in more than 100 countries and regions around the world. In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

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