Many Consumers Unconvinced about Age Verification Apps as Compulsory Checks Come into Force for Some Online Content

LexisNexis Risk Solutions RELX United Kingdom Georgia

Over half (58%) of UK adults say they do not trust a mobile app to accurately verify the age of young people when accessing restricted goods and services onlineConcerns include the use of deepfake technology to fool ID checksMany (52%) say they would abandon a purchase online if they had to do a selfie or liveness testConcerns are unfounded with current AI-powered defensive tools showing extremely high success ratesis now incredibly sophisticated, with AI-driven tools capable of checking for 'signs of humanity' by looking for blood flow under the skin and scanning literally hundreds of features of an identity document in seconds to check its authenticity.

Woods continued, "While natural and understandable with any emerging technology, the public's perception of these age verification apps is at odds with their reported accuracy levels, which are typically very high at an industry average of almost 97% accuracy. Many fear the new rules will cause a drop off in customer engagement, but when implemented well, a privacy-first verification step can give customers a positive experience with minimal disruption. Like most new technologies, user confidence should increase the more that people get used to the new process. Provided websites are deploying strong AI-supported checks, they needn't worry about accuracy." 

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