Kia 'Transcend Journey' design installation showcases Kia PV5, PV5 WKNDR and Concept EV2 at Milan Design Week 2025

07.08.2025 - 18:08:04

Kia Europe GmbH Italy Austria Belgium France Germany Netherlands Spain Switzerland United Kingdom South Korea

Exhibition reflects how the diversity, adaptability and customization potential of Kia's multi-purpose PBVs can redefine how we liveDesign installation features production-specification Kia PV5 alongside PV5 WKNDR outdoor concept vehicle and Concept EV2Partnerships with lifestyle brands, including outdoor gear provider Helinox and coffee shop Potler reinforce PBV and EV ownership experience'Transcend Journey' display took place alongside Milan Design Week from April 7th to 9th at Eastend Studios in Milan, Italyis the first production model to debut under Kia's dedicated Platform Beyond Vehicle (PBV) global business strategy. It redefines space and mobility with innovative modularization, offering unmatched flexibility. Available in three body styles – Passenger, Cargo, and Chassis Cab – the PV5 will leverage the brand's world-leading EV technology to meet the diverse needs of a wide customer base by providing unprecedented flexibility and customization through innovative modularization.

Built on Kia's advanced Electric-Global Modular Platform for Service (E-GMP.S), a dedicated battery-electric skateboard architecture, the PV5 allows for flexible combinations of various vehicle bodies. Key data includes:

- A range of up to 400 km

- 30-minute fast-charging capability

- Practical performance for both business and leisure users

- The PV5 will be available in Korean and European markets from the second half of 2025, with additional market launches to follow

The PV5 Passenger, featured in the installation, is designed for both personal and business use. It offers a spacious interior with passenger amenities, a lift-up tailgate, and flexible seating options. Its three-row configuration includes versatile layouts, such as the 2-3-0 setup, where the third row can be used for luggage, and the 1-2-3 layout, which provides additional storage space. The vehicle's AddGear platform also allows for easy accessory installation, enhancing both convenience and versatility.

What are the Kia PV5 WKNDR Concept's key features?

The Kia PV5 WKNDR Concept is based on the brand's recently unveiled PBV line. Fully self-sufficient, the vehicle is equipped with solar panels and unique hydro turbine wheels that can recharge its batteries for various uses. Off-road tires make it the perfect escape vehicle for weekend getaways in nature.

The WKNDR also features a highly flexible, modular interior that can be easily customized to maximize space and functionality. One standout feature – the 'Gear Head' – is a first-of-its-kind storage solution that provides sheltered off-board storage for gear when the vehicle is parked. This allows for optimal use of interior space while maintaining easy access to gear outside. The 'Gear Head' can also be transformed into a mobile pantry, ideal for those cooking outdoors who want to enjoy meals with a view.

The WKNDR prioritizes sustainability, with materials such as Nike Grind flooring, made from recycled sneakers, offering both functional and aesthetic benefits.

What are the Kia Concept EV2's key features?

The Kia Concept EV2 is an agile, all-electric B-segment SUV that offers a glimpse of an upcoming production model from Kia. Designed to transform how users experience urban spaces, the Concept EV2 highlights how Kia could target lifestyle-driven buyers who are eager to embrace new technologies, enhance productivity and open up new possibilities while promoting smart, sustainable consumption.

With a design that blends seamlessly into users' busy urban lives, the Concept EV2 features a sustainable interior with flexible seating arrangements, vibrant design accents, and functional LED lighting that adapts to various needs. Its user-centric, practicality-focused design is further enhanced by rear-hinged doors, a flat floor, and a wide-opening tailgate, ensuring easy access and versatility.

Innovative features like pop-up luggage dividers, message lighting for communication with pedestrians, and removable triangular speakers offering flexible audio experiences.

Kia Corporation – about us

Kia (www.kia.com) is a global mobility brand that is creating innovative, pioneering, and leading sustainable mobility solutions for consumers, communities, and societies around the world. As a Sustainable Mobility Solutions Provider, Kia is spearheading the popularization of electrified and battery-electric vehicles and developing a growing range of mobility services, encouraging people around the world to explore the best ways of getting around. Kia has been providing mobility solutions since 1944. With 52,000 employees worldwide, a presence in about 200 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. The company's brand slogan – 'Movement that inspires' – reflects Kia's commitment to inspiring consumers through its products, technologies, and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

About Kia Europe?

Kia Europe is the European sales and manufacturing division of Kia Corporation – a global mobility brand that is creating innovative, pioneering and leading sustainable mobility solutions for consumers, communities and societies around the world. As a Sustainable Mobility Solutions Provider, Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging people around the world to explore the best ways of getting around.

Kia Europe, headquartered in Frankfurt, Germany, employs in total over 5,500 employees from 40 nationalities in 39 markets across Europe and the Caucasus. It also oversees European production at the company's state-of-the-art facility in Zilina, Slovakia.?

Kia's innovative products continue to attract great acclaim, notably the EV6 battery electric vehicle becoming the first Korean car to be named European Car of the Year in 2022.?

Further information can be found here:?www.press.kia.com

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