Invoca Unveils Pinterest, Snapchat, and TikTok Integrations to Supercharge Social Advertising with AI-Powered Caller Intent Data

07.08.2025 - 18:04:58

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and Canada's largest telecom company serving over 10.8 million subscribers, uses Invoca to attribute and optimise phone call conversions from their search and social advertising. With Invoca, Rogers can see each placement that ultimately contributes to a phone call conversion and optimise for what's driving the best results. Rogers also uses Invoca's Meta integration and first-party data from calls to inform retargeting, lookalike audiences, and suppression, helping them target the right prospects with the right ads at the right time. Using Invoca, Rogers' marketing team has doubled their volume of qualified leads and driven an 18% lift in net revenue from paid search.

For more information about Invoca's full suite of social integrations, visit www.invoca.com/product/social-advertising. These new integrations are now included for Invoca Enterprise and Elite customers and available for purchase for Invoca Pro customers.

Additional Resources:

Drive more revenue from social media advertising with Invoca's integrations How real-time revenue execution platforms drive business growth

About Invoca
Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimise the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

1 Source: https://www.emarketer.com/content/us-social-network-ad-spend-will-10-higher-than-previously-expected
2 https://www.gartner.com/en/newsroom/press-releases/2024-05-13-gartner-cmo-survey-reveals-marketing-budgets-have-dropped-to-seven-point-seven-percent-of-overall-company-revenue-in-2024