International MICE Summit opening day delivers transformation, 19 announcements to drive event industry growth in the Kingdom

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Three of the world's top Professional Exhibition Organizations (PEOs) have announced office openings and operations in Saudi Arabia, with 12 new event launches commencing in 2025 The announcements have headlined the opening day of the International MICE Summit, which is convening 1,000 global event leaders from more than 70 countries to shape the industry's future
LinkedIn - https://www.linkedin.com/company/ims-summit/
YouTube - https://youtube.com/@ims.summit?si=G06nYTaOUWer-OKq 

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About the Saudi Conferences and Exhibitions General Authority (SCEGA)

The Saudi Conventions & Exhibitions General Authority (SCEGA) is the official body overseeing the development and regulation of Saudi Arabia's exhibitions and conventions sector. Established by Royal Decree in 2018, SCEGA aims to strengthen the sector's economic impact by setting strategic policies, issuing licenses, promoting Saudi Arabia as a premier MICE destination, and fostering investment in line with global standards. Through collaboration with national and international stakeholders, SCEGA works to enhance sector growth, support talent development, and create opportunities for showcasing the Kingdom's unique identity on the world stage.

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