Inaugural International MICE Summit Convenes to Drive Business Events Sector's Future in Saudi Arabia, Fastest-Growing G20 MICE Market

07.08.2025 - 18:08:52

Saudi Conferences and Exhibitions General Authority (SCEGA) Bahrain Iran Iraq Jordan Kuwait Lebanon Oman Palestine Qatar Syria United Arab Emirates Yemen Algeria Egypt Libya Morocco Sudan Tunisia Western Sahara United States of America Australia France Germany Spain Saudi Arabia United Kingdom

Over 1,000 global cross-industry and government leaders expected to attend three-day interactive program in one of the world's fastest growing Meetings, Conferences, Incentives and Exhibitions (MICE) destinations. Saudi MICE market projected to expand exponentially with hallmark events such as World Expo 2030, expected to attract 40.7 million visits to KSA alone.Growing demand to be accommodated by the launch of a new airline and airport expansion, 1 million square meters of expected venue space and 854,000 hotel rooms by 2030.
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About the Saudi Conferences and Exhibitions General Authority (SCEGA)

The Saudi Conventions & Exhibitions General Authority (SCEGA) is the official body overseeing the development and regulation of Saudi Arabia's exhibitions and conventions sector. Established by Royal Decree in 2018, SCEGA aims to strengthen the sector's economic impact by setting strategic policies, issuing licenses, promoting Saudi Arabia as a premier MICE destination, and fostering investment in line with global standards. Through collaboration with national and international stakeholders, SCEGA works to enhance sector growth, support talent development, and create opportunities for showcasing the Kingdom's unique identity on the world stage.

Contact: IMSmedia@consulum.com

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