IBM Study: AI Spending Expected to Surge 52% Beyond IT Budgets as Retail Brands Embrace Enterprise-Wide Innovation

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The report found that 81% of surveyed executives and 96% of their teams are already using AI to a moderate or significant extent Executives indicate they want to expand into more sophisticated AI use cases, such as integrated business planning where they plan to increase usage by 82% in 2025for more information.

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Global External Relations Lead, Consumer and Retail, IBM
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