Hyundai Motor Group Showcases Advanced Technology and Innovative Campaign at Cannes Lions Festival

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Hyundai Motor Group (the Group) hosts a technical seminar at Cannes Lions 2024 under the theme 'From Logic to Magic: 5 Ways to Make Tech Resonate'The seminar highlights Nano Cooling Film and Hyundai Motor's recent campaign aimed at helping locals who often face pollution exposure or high fuel costs due to excessive air conditioning usage. Despite a local tinting ban, the company equipped over 70 vehicles with Nano Cooling Film for free, along with 'Made Cooler by Hyundai' campaign stickers.

The campaign underscored the film's benefits, like reduced temperatures and enhanced driving comfort, while respecting local regulations and cultural aspects. It highlighted the importance of understanding historical context, legal realities, local behavior, daily experiences and brand bravery when introducing advanced technologies.

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com.

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