Heinz launches the world's first ad interrupted by a movie; and people will want to stick around for it

Heinz launches the world's first ad interrupted by a movie; and people will want to stick around for it. Heinz Bahrain Iran Iraq Jordan Kuwait Lebanon Oman Palestine Qatar Saudi Arabia Syria United Arab Emirates Yemen Algeria Egypt Libya Morocco Sudan Tunisia Western Sahara New York

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ABOUT FP7/McCann

Established in Beirut in 1968, FP7 McCann is a full-service creative agency, with connected marketing solutions across advertising, digital, social and production. As one of the largest regional networks, FP7 McCann has 14 offices across 14 countries. The agency network has been consistently recognised for its standout creativity, effectiveness, and culture; recent highlights include being the no. 1 most awarded agency in MENAT at Cannes Lions 2023, no. 1 MENAT agency at NY Festivals and the Webby Awards 2023, Agency of the Year at the MENA Effie Awards for eight consecutive years and receiving the prestigious Great Place To Work accolade in 2023.

FP7 McCann is part of McCann Worldgroup, one of Fast Company's Most Innovative Companies of 2023. FP7 McCann is also a flagship agency of the MCN (Middle East Communications Network) group.

For more information, visit: www.fp7mccann.com 

Campaign Credits

Brand - Kraft Heinz

Passant El-Ghannam, Marketing Director MEASamar Hasanin, Regional Senior Category ManagerLobna Saad, Head of Brand Build MEAIlya Myskin, Brand Manager

Creative - FP7 McCann Dubai

Federico Fanti, Chief Creative OfficerNayaab Rais, Executive Creative OfficerPaulo Engler, Senior Creative Director & Head of ArtJonathan Cruz, Creative DirectorLiam Galt, Associate Creative DirectorRob Hall, Associate Creative DirectorDiego Fernandez-Cid, Senior CopywriterRoy Sebastian, Senior Art Director

Creative Excellence - McCann Worldgroup & MCN

Javier Campopiano, Global CCO, McCann WorldgroupAdrian Botan, Global ECD & CCO Europe, McCann WorldgroupCarmem Bistrian, Global Product Excellence Director, McCann WorldgroupLara De Souza, Creative Excellence Senior Manager, MCN

Production - FP7 McCann Dubai & Big Kahuna Films

Kaue Akimoto, Motion Designer, FP7 McCann DubaiMurilo DePaula, Video Editor, FP7 McCann DubaiJessica Younes, Senior Producer, FP7 McCann DubaiAmin Soltani, Director, FP7 McCann DubaiEddy Rizk, CEO, Big Kahuna FilmsZaid Mohammad, Editor, Big Kahuna FilmsBelal Hibri, Grading, Big Kahuna Films

Account Management - FP7 McCann Dubai

Tarek Ali Ahmad, Managing DirectorSana Omran, Head of Business LeadershipAmr Lotfy, Account DirectorMaryam Aqueel, Account ManagerFernanda Stein, Social Media Manager

Public Relations & Communications – Current Global MENAT

Peter Jacob, Managing DirectorJude Lahham, Account DirectorRiya Awtaney, Account ManagerMay Hajouj, Senior AssociateAastha Chaurasia, AssociateUmar Gulamnabi, Junior Associate

Company Credits

Creative, Production & Account Management: FP7 McCann DubaiProduction house: Big Kahuna FilmsServicing production house: Mitra Film SRLEditing PH: PixelMobSound Design: Mango JamPR & Communications: Current Global MENAT

Photo: https://mma.prnewswire.com/media/2659980/Heinz_Launch.jpg

 

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