HAUS LABS BY LADY GAGA LAUNCHES IN EUROPE EXCLUSIVELY WITH SEPHORA, ACROSS 12 EU COUNTRIES

Haus Labs By Lady Gaga Sweden Europe California

will join forces with Sephora Europe for launch, for a digital-first Sephora LIVE that will stream across all 12 Sephora Europe e-commerce platforms and related Sephora country-specific socials. Together, they will talk about the HAUS LABS brand, what it means to be supercharged by science, powered by innovation, and created with kindness. TUNE IN - Tuesday March 26th, at 6:30 PM CET / 10:30 AM PDT. Additional tune-in information will be provided @sephora.fr Instagram and @hauslabs Instagram. The replay will be aired across Sephora EU channels, after the live. The LIVE follows the success of the Sephora Europe App previews - where customers across 12 countries purchased HAUS LABS early, for an unprecedented four-day early access, online shopping experience.

Ben Jones, CEO of HAUS LABS BY LADY GAGA: "Europe is a critical milestone for HAUS LABS BY LADY GAGA. We are honored to be exclusive with the global retail powerhouse, SEPHORA. With the launch of Sephora App previews across Europe, we begin the march toward taking our brand to the world on March 26th. We will enable new consumers to see, touch and feel our products at SEPHORA, showing them that HAUS LABS BY LADY GAGA is a leader at the forefront of Art, Science, Beauty and Technology."

Kelly Coller, CMO of HAUS LABS BY LADY GAGA: "It is with great pride that our two mission-based brands - HAUS LABS and SEPHORA - committed to belonging, inclusivity, kindness - are coming together once again to disrupt the beauty market with innovation, artistry (including artistry in formulations) digital firsts and world-class marketing. We are pioneering a new beauty movement beyond serving looks. Together with SEPHORA, we are serving self-love."

Sylvie Moreau, President of Sephora Europe and the Middle East shared, "After the successful launch in Sephora UK, we are very excited to launch HAUS LABS BY LADY GAGA in our European market! At SEPHORA, we are constantly looking for innovative brands to bring to our customers. We are confident they will be thrilled to discover the creative and inspiring world of HAUS LABS BY LADY GAGA and thrilled to experience the brand's game-changing formulas."

About HAUS LABS BY LADY GAGA
HAUS LABS is a pioneering clean artistry makeup brand supercharged by science – delivering high-tech, high-pigment, high-performance prestige beauty products that are proprietary, first-to-market, infused with skin-loving ingredients, in chic and sustainable packaging. HAUS LABS Triclone Skin Tech Foundation is a game changing, best-selling, award-winning viral sensation with over 10 billion views on Tik Tok. HAUS LABS celebrates all artistry skill levels, ages, shapes, sizes, ethnicities, genders, identities, and sexual orientations. All HAUS LABS products are Created with Kindness: Clean, Cruelty Free and Vegan™ and sold exclusively at SEPHORA in 15 countries around the world and on hauslabs.com @hauslabs #hauslabs 

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