DR. MARTENS LAUNCHES GENIX NAPPA COLLECTION MADE FROM RECLAIMED LEATHER, IN PARTNERSHIP WITH GEN PHOENIX

07.08.2025 - 18:04:02

Gen Phoenix DR. MARTENS England Arizona

Dr. Martens worked with material innovator Gen Phoenix to develop a new material created using reclaimed leather offcuts destined for landfill Each product has been specially engineered to be durable, comfortable and long-lasting Gen Phoenix's partnership with Dr. Martens supports the footwear brands' mission to tackle leather waste and be net zero by 2040in Gen Phoenix in 2023. This also marks Gen Phoenix's second partnership with a heritage fashion brand to develop more eco-conscious offerings, while still maintaining the same quality and luxury customers have grown to love. Last April, Gen Phoenix supported the launch of Coach's first circular sub-brand, Coachtopia, to integrate its material innovation into the brand's circular line of handbags and leather goods.

ABOUT GEN PHOENIX

Gen Phoenix is delivering a new generation of materials for the next era of sustainability. Through a revolutionary circular process that earned the brand recognition as one of Fast Company's 2024 Most Innovative Companies, Gen Phoenix rescues leather offcuts destined for landfill and regenerates them into a premium recycled leather material coveted by the world's most iconic brands for its beauty and durability. Since 2007, Gen Phoenix has diverted thousands of tons of material from landfill. Adaptable to a wide variety of feedstocks, Gen Phoenix's patented technology platform will make material circularity possible at an epic scale. For more information, please visit http://www.genphoenix.com.

ABOUT DR. MARTENS

The first pair of Dr. Martens boots rolled off the production line on the 1st April 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time. Throughout Dr. Martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM's.

The simple silhouette allows people to customise each pair; whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. On an emotional level, they are a flag of attitude and empowerment. The Northamptonshire factory where it all began still exists to this day, in the village of Wollaston. A specific range of 'Made In England' products are manufactured here by a small, close-knit team of people schooled in traditional shoe-making and a process that hasn't changed since our first pair six decades ago. For more information, please visit http://www.drmartens.com.

For Gen Phoenix press inquiries, please contact at kylie@smallgirlspr.com.