Marketing Intelligence Platform Funnel Acquires Measurement Firm Adtriba

Funnel Sweden Germany

— who will become VP of Measurement at Funnel — adds, "As Adtriba continues to compete in the measurement technology arena, we are thrilled to announce this next step in our journey. Measurement platforms are dependent on accurate, and timely data that shows a complete picture, something that is out of reach for many businesses in our space. However, through our previous partnership with Funnel, we identified their Data Hub as a key differentiator for our measurement product. By integrating Adtriba into Funnel's Marketing Intelligence platform, Adtriba will more effectively compete in the measurement market and access a large base of data-driven companies at the top of their game."

About Funnel

Founded in Stockholm in 2014 by Fredrik Skantze (CEO) and Per Made (CMO), Funnel (www.funnel.io) is the Marketing Intelligence Platform that is trusted by globally recognized brands such as Adidas and Sony. Funnel's unique Data Hub serves as the foundation for marketing reporting for thousands of organizations. With its cutting-edge platform, users can automatically collect, model, visualize, and analyze data from over 500 marketing platforms. The firm has grown to over 300 employees and generated over $50M in ARR in 2023, consistently featuring in the FT 1000 list of Europe's fastest-growing companies.

About Adtriba 

Adtriba (www.adtriba.com) is a Hamburg-headquartered marketing measurement business founded by János Moldvay (CEO) in 2015. Adtriba measures the impact of budgetary spend and campaign ROI through a machine-learning-powered model that triangulates marketing mix modelling, multi-touch attribution and incrementality testing marketing methodologies. Used by the likes of FlixBus and Montblanc, the company has grown to 18 employees. 

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Funnel and Adrtiba Founders

 

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