One third of brands launched in 2022 disappeared from the market by 2023: Euromonitor International

Euromonitor International England United Kingdom Ireland New York

Euromonitor International's new AI-powered Passport Innovation platform tracked new brand launches by country, retailer and category, from 2021 to identify how new products proliferate or get discontinuedPassport Innovation monitors 54 disruptive fast moving consumer goods categories across 32 countries and can tell if new brands are failing or succeeding 
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