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Jean-Matthieu Schertzer Named Chief Artificial Intelligence Officer of Untie Nots, Part of the Eagle Eye Group, to Usher in New Era of Retail Personalisation and Customer Centricity

In response to these dynamic shifts, Eagle Eye and Untie Nots have intensified their focus on advanced AI solutions. Under the leadership of Schertzer, whose extensive expertise in the field is well-recognised, the Eagle Eye Group is strategically positioned to empower companies to maximise the potential of their customer data and execute personalised promotions and marketing at a scale previously unimaginable.

As Chief AI Officer, Schertzer will lead Untie Nots' overall AI strategy alongside the Eagle Eye Group's leadership team and support the design, development, and implementation of AI technologies for retailers and brands worldwide.

"We stand on the cusp of a generational opportunity with AI and its applications in retail, among other sectors," said Chief AI Officer Jean-Matthieu Schertzer. "I firmly believe that the brands that can implement AI-powered personalisation will come to dominate the future. Still, they need partners like Untie Nots and Eagle Eye that are committed to innovation and have the infrastructure and industry-specific background to execute it."

Although AI adoption rates are high, there's a vast blue-water area for retailers. Currently, 63% of retail organisations use AI to enhance customer interactions, but only 54% of retail marketers use AI for channel-specific personalisation.

"AI is already used within retail, but its true potential has yet to be harnessed," said Zyed Jamoussi, Co-Founder and President of Untie Nots. "We see a future where predictive AI not only identifies opportunities and anticipates customer behaviours but also provides real-time insight, enabling brands to give customers the recommendations and promotions they need when they need them. Jean-Matthieu is helping our company – and our industry – realise that future."

Mason added, "We are working to place Eagle Eye as the go-to SaaS platform for retail brands worldwide looking to take their personalisation capabilities and loyalty scheme ROIs to the next level in the months and years to come."

For more information about Eagle Eye or to schedule an interview with CEO Tim Mason or Chief AI Officer Jean-Matthieu Schertzer, please contact Vanessa Horwell?at?vhorwell@thinkinkpr.com.?

ABOUT EAGLE EYE
Eagle Eye is a leading SaaS technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities. Eagle Eye AIR is a cloud-based platform that provides the world's most flexible and scalable loyalty and promotions capability. More than 750 million personalised offers are executed via the platform every week, and it currently hosts over 100 million individual loyalty members for businesses worldwide. We are trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more. The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle and the Woolworths Group. In January 2023, the Group acquired France-based Untie Nots, an AI-powered personalised promotions business, adding Carrefour, E. Leclerc, Auchan and other leading brands to its European customer base. Visit www.eagleeye.com for more information.

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