Diageo launches inaugural global consumer trends report, 'Distilled'

Diageo England United Kingdom United States of America New York

'Distilled' explores the top trends driving consumer conversations around the world, including the rise of neo-hedonism, an increased focus on emotional wellbeing over physical health, and obsession with emerging technologies.The report's findings and thought leadership are not siloed to the TBA industry, supporting brands in any region or industry.and below, or download the full report attached.

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world.

The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

1. The data presented in the report tracks conversations between July 2021 and June 2023. Any percentage growth rates referenced reflect an increase in conversations between the periods of July 2021 to June 2022 and July 2022 to June 2023.
2. Foresights can be found on pages 10, 16, 22, 28 and 34 of the report.

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PDF - https://mma.prnewswire.com/media/2300025/Distilled_a_Diageo_Foresight_Report_2023.pdf

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