CKGSB Launches White Paper on Scaling Companies with Ecosystem Strategies

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emphasizes the importance of unicorns in driving economic disruption, a vital force for both economic development and social advancement. "As we reflect on the global unicorn ecosystem," he says, "it becomes increasingly important to focus on the next generation of unicorns and their role in shaping the future."

The white paper also features contributions from CKGSB's faculty. For example, Professor Li Yang, CKGSB Professor of Marketing, highlights the importance of customer-centric ecosystems through the success story of Hao Wang Shui, a Chinese beverage brand, which cultivated a tightly-knit community of brand advocates and partners to become a leader in the high-end beverage market. Professor Jon Liao, CKGSB Professor of Finance and Managerial Practice and former Chief Strategy Officer at JD.com, examines the hurdles AI startups face as they compete with tech giants like Meta and Amazon. "AI startups must rethink how they strategically collaborate with third-party partners to expand their capabilities and go beyond the limits of their value chain," he explains.

In light of rising protectionism, digital transformation, and AI-driven disruption, this resource provides invaluable guidance for entrepreneurs, startups, and business leaders striving to scale in today's fast-evolving global market.

Access the full white paper HERE.

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