Volume sales fail to recover: Circana's latest FMCG Demand Signals report breaks with market expectations

Circana England

European shoppers continue to buy less: unit sales decline ?1.3% over past 12 monthsCaution that FMCG demand will struggle to recover before the second half of 2024.Brands losing more ground to private label Warning of possible 'innovation deserts' as new launches decline by -22% View original content:https://www.prnewswire.co.uk/news-releases/volume-sales-fail-to-recover-circanas-latest-fmcg-demand-signals-report-breaks-with-market-expectations-301994830.html

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